In a market saturated with AI-powered outreach, empty automation, and inboxes overwhelmed by spam cannons, the future of go-to-market isn’t about getting louder—it’s about getting sharper.
That was the mindset in early 2023 when a high-growth Financial SaaS company came to us with a clear challenge: break into the HR and Tax sectors with a small but mighty team of four closers, and build a scalable GTM motion that wouldn’t burn trust—or budget.
Instead of flooding the market with messages or chasing every new AI trend, we built a precision-driven, human-first GTM engine. One that embraced automation to amplify human interaction, not replace it.
Over the course of 2023, our team deployed over 300,000 outbound activities across a tightly defined Ideal Customer Profile (ICP) list, resulting in 316 meetings booked and 171 qualified opportunities. The system wasn’t just productive—it was intentional. With an average of 9.6 touches per conversion, it validated the effectiveness of our multi-channel outreach strategy and the rep-ready automation sequences we designed. And while other lead sources—paid, organic, events—played a role, 83% of booked meetings came directly from our automated engine, proving its power as the backbone of pipeline generation.
By year’s end, the results were in: $12M in net-new pipeline, 32 closed-won deals, and a clear path forward. But the most compelling outcome wasn’t just top-of-funnel momentum—it was year-over-year acceleration. From 2023 to 2024, our partnership grew by 68%, driven by increased investment, tighter alignment, and stronger rep enablement. And the impact followed: a 164% increase in marketing-sourced revenue and a 60% boost in pipeline velocity, all without inflating headcount.
The results speak for themselves: 388 meetings booked, 242 qualified opportunities, 63 wins, and $5.5M in new logos—with another $4.4M still open and active. The average contract value remains steady at $28K, proving consistency even as we scale. Now, in 2025, we’re shifting gears again—this time toward rhythm, personalization, and rep-level precision. The playbook has evolved to reflect real buyer behavior: more human interaction on demo follow-ups, better lead handling based on intent, and high-converting touchpoints that match where prospects are in their journey.
This isn’t just pipeline growth—it’s sustainable growth. While other teams are stuck in the AI arms race, wasting time on volume-first plays, we’ve helped our client build a GTM system that grows with them. It’s lean, flexible, and rooted in strategy, not noise. The proof? All the business metrics have increased… 174% increase in revenue, a 61% lift in win rate, a 13% rise in deal value, and a 31% reduction in sales cycle time.
Because modern GTM isn’t about hitting send. It’s about earning attention—and converting it into real, lasting revenue.