How Mature is Your GTM Strategy? Take Our Assessment

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Buyer Readiness Awareness

We tailor messaging by awareness stage.(Required)

We don’t treat everyone like they’re ready to buy.(Required)

We understand the true % of our market/database that’s sales-ready.(Required)

Sales & Marketing Alignment

Sales and marketing co-own pipeline growth.(Required)

Reps value marketing-created pipeline and help dial in quality with structured feedback.(Required)

There are shared KPIs beyond leads and meetings booked.(Required)

Nurture Strategy

We consistently nurture the 90% of our database not yet ready to buy.(Required)

Our GTM campaigns build awareness, and do not only focus on booking meetings.(Required)

Engagement is measured beyond email rates and web traffic.(Required)

Rep Behavior & Metrics

Reps are coached to intercept sales-ready leads, not prematurely prospect.(Required)

Success metrics include deal progression and pipeline value growth.(Required)

Sales leaders understand and support the lead runway—not just meeting quotas.(Required)

Intent & Tech Use

We enhance our database not only with valid contact and company data, but also market intel and custom research.(Required)

Lead processes are built into HubSpot to feed our reps, not bog them down.(Required)

We personalize based on real engagement (not noise) based on the maturity of the buyers journey(Required)

Leadership Mindset

Leadership understands the longer GTM cycle, values the larger deal values, faster closes, and high win rates.(Required)

We’ve redefined what “marketing enabled pipeline” actually means.(Required)

Marketing prioritizes the development of sales-readiness of the prospect database, rather than spam cannon email tactics and blind spending behind paid channels.(Required)

Final Reflection

Are we prospecting at the correct time in the buyer's journey?(Required)

Are we leveraging what we’ve learned in a marketing enabled pipeline to better deploy expensive channels like paid, events, etc.?(Required)

How many of our opportunities are from real readiness—not rep persistence?(Required)

Partnerships

Working With Us

Company

The Team

Testimonials

Case Studies

Full-Scope Growth-Mode Partnership

Go-to-Market Acceleration & Impact

Go-to-Network Enablement & Influence

CRM & Automation Excellence

Self Evaluation

Buyer Readiness Awareness

Sales & Marketing Alignment

Nurture Strategy

Rep Behavior & Metrics

Intent & Tech Use

Leadership Mindset

Final Reflection

We ♥ Serving Sales Teams

Company

Contact Us

St. Louis MO

info@akoperations.com

Schedule a Mtg

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