Tina Xiang

Marketing Enablement Manager

Born in Indiana and raised in Massachusetts, Tina returned to the Midwest for college and has lived in Saint Louis ever since. After graduating from WashU, she jumped headfirst into the fast-paced startup space, where she soon found herself leading and scaling the Content Department for one of the fastest growing companies in Missouri. Since then, she has held positions in the education and biotech industries, where she continued to develop digital marketing strategies and automated processes that drove revenue. No stranger to innovation or rapid growth, Tina leapt at the opportunity to join the AK Ops team as the Marketing Enablement Manager.

Outside of work, Tina loves eating spicy food and staying active.

Tina Xiang
team2-1-Oct-17-2022-06-26-51-46-AM

From Amy:

“After three years of fractional support with raving client reviews, I have constantly been thinking of ways to incorporate her talents into our business. Tina’s work, delivery and partnership is barnone. She works at the speed of light while ensuring utmost quality and full understanding of the clients needs. The moment AK Ops needed additional marketing services brought in-house, I knew she was the one. Again, grateful for Mallory’s network who has led so many Sharp Chicks, especially Tina.”

These are my faves

Running Icon White

RUNNING

Travel

Travel

Handwritten letters

Handwritten letters

Thai food

Thai food

Pilot G2 05 pens

Pilot G2 05 pens

Lao Gan Ma

Lao Gan Ma

divider-dark_pink

THESE ARE NOT MY FAVES

Mosquitoes

Mosquitoes

Clutter

Clutter

beinglate-dark

TARDINESS

divider-dark

TINA’S CLIENTS ROCK!

K1x

AK Operations has provided our lean startup with scalable process automation, sales enablement, subject matter expertise and most importantly - results! Amy’s small team of elite performers are smart and tireless. They love what they do and so will you.

Carmen Malatino,
Vice President of Revenue Operations

BuildingLink

Over the last 7 weeks, the team at AK Operations has come onboard and I am thoroughly impressed. Tina was able to quickly ramp up and start delivering well-thought-out and strong content. Shelby is a dynamo. She has been able to develop and implement a thoughtful and deliberate process which started yielding immediate results. She is constantly iterating with a focus on KPIs which, as a CRO, makes me feel like we are speaking the same language. Amy's vision and direction made me feel immediately comfortable as within minutes of meeting her, you know that she will both direct traffic and get in the trenches in order to hit OUR targets. In short, AK Operations does not feel like a vendor but an extension of BuildingLink.

Brian Bressack,
Chief Revenue Officer of BuildingLink

Creator Deck

Tina was great! We needed her to quickly flip a major content project my team didn’t have the bandwidth to do. She demonstrated initiative and speed in completing her work. I didn’t have to guide her much. She was a great communicator and asked questions when needed.

Javier Nicolalde,
Head of Engineering

Lux Research

Tina is very attentive to detail and always makes sure to check in to see what help can be done. She is always lending a hand and inquiring on how she can add value to a certain project. Tina grasps concepts and takes direction very efficiently. She is wonderful to work with!

Marissa Kirshenbaum,
Event Marketing Manager

The Business Growers

Tina is one of the few out there that truly talks the talk and walks the walk. She’s a HubSpot whiz, an extremely skilled sales and marketing professional, and a content genius. So grateful for the impact she has made to our team.

Laura Johns,
The Business Growers, Founder / CEO

We ♥ Serving Sales Teams

Contact Amy!

OUR CLIENTS ROCK

K1x

AK Operations has provided our lean startup with scalable process automation, sales enablement, subject matter expertise and most importantly - results! Amy’s small team of elite performers are smart and tireless. They love what they do and so will you.

Carmen Malatino,
Vice President of Revenue Operations

BuildingLink

Over the last 7 weeks, the team at AK Operations has come onboard and I am thoroughly impressed. Tina was able to quickly ramp up and start delivering well-thought-out and strong content. Shelby is a dynamo. She has been able to develop and implement a thoughtful and deliberate process which started yielding immediate results. She is constantly iterating with a focus on KPIs which, as a CRO, makes me feel like we are speaking the same language. Amy's vision and direction made me feel immediately comfortable as within minutes of meeting her, you know that she will both direct traffic and get in the trenches in order to hit OUR targets. In short, AK Operations does not feel like a vendor but an extension of BuildingLink.

Brian Bressack,
Chief Revenue Officer of BuildingLink

Starr Commonwealth

Since partnering with AK Operations, we have a 166% increase in new sales meetings booked thanks to their demand gen and lead gen campaigns. This program has not only helped our momentum at the top of the funnel but also strengthened our sales process and enabled our reps. Not to mention the collaboration with Anna and Sara has been incredibly beneficial.

Alex Newmann,
Founder & CEO of Newmann Consulting Group

Botable

AK Operations is a game-changing revenue operations company that consistently delivers on their data-driven promises. We work directly with Anna and her exceptional work ethic and expertise have led to outstanding results for our company. Looking back, our only regret is not discovering AK Operations sooner!

Greg Waldstreicher,
Founder & CEO of Botable

Tenna

This is my second time working with AK Operations - first as an onboarding partner for a completely new installation of HubSpot (moving from Pardot) and this time to help us clean up, reorganize, and re-energize an existing installation and email marketing program. Each time I am grateful for their insight into how to tie together Marketing and Sales efforts, handoffs, and recycling. Each time I have seen a measurable increase in return on our email marketing efforts—both in increased engagement and increased value of the contacts responding. AK Operations' staff (shout out Krista and Shelby especially!) and program are a fantastic way to jump start or revive an email marketing program and their feedback also helps inform content strategy and sales journey experience.

Colleen Lyerla,
Director of Marketing Communications

StageConnect

Amy Kohl and AK Ops have completely blown us away. After kicking off mid-June, they hit their 45-day goal in 20 days by booking us 20 meetings. The speed at which they make things happen is shocking—they have violence of action! Every time we’re looking at a new goal or objective, we’re used to a report taking a week or two to build. With the AK Ops team, it’s either the same or next day. Every expectation has been met or exceeded. Our two closers now feel like they have the horsepower of a fully-staffed, well-tuned sales org behind them. We’re incredibly happy and plan to work with AK Ops for as long as possible.

Cole Morgan,
CEO & Founder of StageConnect

Crowdsmart

As a small startup, we were challenged to develop new qualified leads and a robust pipeline quickly. Instead of hiring an army of SDRs, training them, and managing them going forward, we chose a modern sales approach with AK Ops. AK Ops are experts in digital marketing and lead development techniques. They developed a dynamic process to drive quality outbound communication and lead generation. They complemented this approach with weekly analytics to manage our progress. This allowed us to focus on the most important work of turning these leads into customers.

Sam Rapp,
VP of Partnerships at Crowdsmart

VertifyData

I believe the most important factor that can make or break a startup is having the right people in place on your team as you work to execute your strategy. More than anything else, this is why we have been thrilled with AK Operations – and not just AK herself… this especially includes Mallory first, and now Christy and Sara!

In 90 days, Amy and team have been instrumental in most of the areas I would consider critical to our go-to-market success, including:

  • Contributing greatly with ongoing thought leadership and solid, foundational planning
  • Assisting us in identifying the right data points and patterns as we look to measure results.
  • Providing us with the ability (and agility) to iterate quickly as we continue to look for ways to accelerate our progress.
  • They balance a wealth of experience and know-how with creativity and collaboration.   
  • They are aligned with our goals with a passionate commitment towards achieving results.

If you are a revenue leader and your priority this year is to build a successful, scalable, and predictable revenue machine in the ever-chaotic world of startup sales, AK Operations should be your first call!

Cortney Smith,
VP of Sales at VertifyData

Streamloan

AK operates as a true part of our team – especially Anna and Sara. They are analytical, thoughtful, data driven, and fun to work with on sales & marketing – and their technical ability to manage our CRM/Hubs platform is strong. AK rolls up their sleeves to be a true team player, jumping into whatever is needed to make the business successful. They are creative and agile in nature, which is important as we learn to scale our GTM efforts.

Stephen Bulfer,
CEO / Co-founder, Streamloan

BotDoc

Imagine waking up every day with an average of 3-4 emails a day from warm leads that are being forwarded over to you. Sound too good to be true? That’s what I thought before working with AK Ops and Danielle Matthews. They are “difference makers” inside and outside of the workplace. They truly go above and beyond for their clients. Danielle is a rockstar. She is encouraging, disciplined, and equally determined as I am. I am glad to have her as my account manager.

Gavin DeWitt,
Sales at BotDoc

Worklete

Amy and team have been a phenomenal addition to our marketing efforts, becoming an integral piece of our go to market team. Lead by the amazing Sara Bray, AK has driven significant top of funnel growth through multiple channels. The amount of time and dedication to our account is second to none, allowing us to hone in on what is working, making macro and micro adjustments to achieve a broad spectrum of specific KPIs. Thank you!

Ben Kanner
CEO, Worklete