As we step into 2026, I find myself reflecting on a year that tested us, stretched us, and ultimately elevated us. 2025 wasn’t just a milestone year…it was a transformational one.
We marked 7 years in business, served our 150th client, and continued to grow in ways both measurable and deeply personal. But the numbers only tell part of the story. What truly defined this year was the grit of our team, the quality of our partnerships, and the clarity with which we chose to evolve.
From Execution Vendor to Strategic Revenue Partner
In 2025, we made a deliberate pivot from being seen as an execution engine to becoming a true revenue acceleration partner. That meant saying no more often. It meant raising our baseline retainers. And it meant leaning fully into partnerships where long-term revenue growth was the shared goal.
Technology, Data & Intent-Led Outreach
We doubled down on a refined tech stack — lean, integrated, and results-driven.
HubSpot remains our foundation that empowers basic and complex GTM and sales development motions. Clay revolutionized our market intelligence feeding highly targeted, intent-based sequences. AI platforms generated pipeline through intent signals from tools like Perplexity and ChatGPT. And so much more… read my business reflection from last week here.
When data, tech, and human insight align, the results multiplied.
The Compound Effect Heading Into 2026
With a maturing client base, including VC and PE-backed firms and established mid-market players, we’re stepping into 2026 with both momentum and intention.
My core focus is lasting partnerships, multi-channel GTM strategies, and sustainable revenue growth. We stopped chasing short-term wins. We started building systems that scale with the leaders/teams that align with respecting the buyer journey.
Internal Evolution
While our client portfolio matured, the most critical transformation happened within our own walls. We restructured key roles, added strategic hires, and tightened our internal operations to support the complexity of the work ahead. This wasn’t just about scaling headcount, it was about aligning the right people to the right problems, with a focus on operational clarity, enablement, and long-term sustainability.
Special Shoutouts to My 2025 “Multipliers”
- Kelsey led with steadiness and vision as our Chief Service Officer, elevating both the voice of our brand and the structure of our buyer journey. Her leadership through this transformative year was absolutely essential to our clients, team and especially me.
- Andy, our CFO and strategic co-pilot, ensured we scaled with discipline building compensation models, financial forecasts, and structural plans that keep us agile but grounded.
- Mallory is the kind of teammate every founder hopes for…steady, driven, and relentlessly committed to excellence. This year she carried the most client revenue, but it’s how she did it that matters most: with unmatched consistency, leadership, and care. She embraced change, led her team through our new pod structure, and never once let the quality slip. Mallory shows up for her clients, her team, and this company in ways that go far beyond numbers. I’m endlessly grateful to have her leading with us.
- Sara Klaus shows up with unmatched tenacity and follow-through. Sara is the team’s go-to sounding board: selfless, scrappy, and always ready to roll up her sleeves to get things done. She’s my wing-woman at any hour, helping navigate complex client situations with clear strategy. Even while owning major accounts, she still pushes AK Ops forward by leaning into adversity and driving continuous improvement.
- Becky Peasel is our rising star for her sharp thinking and bias for action. She didn’t just adapt, she accelerated impact across client environments from day one.
- Abby Bodlovich is our most clutch player of the year who jumped in wherever needed — calls, workflows, content — and delivered, every time. Her versatility became a key lever in this year’s structural shift.
- Tim Claudin is the multiplier to come, joining as our first-ever VP of Revenue Enablement he’s building our third base team. His deep sales expertise guides our internal SDR team with outbound dials and full BDR scope — a huge leap in capacity and rep-led, personalized outreach. This was a leap long overdue.
This team didn’t just meet expectations, they redefined what was possible.
A Personal Note of Gratitude
2025 demanded hard decisions about who we are, who we serve, and what we stand for.
What I’m most proud of isn’t the dashboards of growth and momentum we created. It’s the people behind the constant pursuit of getting better: those who rebuilt playbooks, questioned assumptions, and made it better, one step at a time.
To my team: You didn’t just survive the changes, you owned them. And that’s why this year was transformational.
To our clients: Thank you for trusting us not just as vendors, but as partners in your growth.
Here’s to scaling smarter, leading braver, and building systems that last. We’re just getting started.
— Amy