In early 2026, 360 Advanced successfully transformed its growth strategy by bridging the gap between high-volume activity and high-velocity pipeline. By distinguishing a specialized top-funnel marketing role and deploying an automated, signal-led engine, the organization has achieved unprecedented precision in its sales plays.
Key Performance Highlights (Q1 2026):
- 334% Qualification Rate Improvement: Every meeting held year-to-date has moved into a qualified deal stage, compared to a historical average of 27%.
- Automation at Scale: 68% of meetings were booked via automated workflows with zero human intervention.
- Signal Density: 51% of early signals now convert into “dense signals,” far exceeding the initial 33% target.
- Predictable Economics: The engine maintains an Average Selling Price (ASP) of $40,000 with a streamlined sales cycle of 28 to 90 days.
Engineering the Modern Engine with an Existing Team:
The success of any advanced sales methodology relies as much on the people as it does on the tech stack. Before diving into the mechanics of the “engine,” it is essential to highlight the 360 Advanced team. The organization stands out as a premier partner due to the caliber of its personnel—from high-performing AEs to a visionary leadership team. This transformation wasn’t just about software; it was about a leadership group that was aligned and ready for change from day one. By fostering a deep partnership with the implementation team and embracing a “better way” to build pipeline, 360 Advanced has become a flagship success story within the Bregal Sagemount private equity portfolio.
The Challenge: Aligning Quality with Volume
360 Advanced entered 2025 with strong product-market fit, but the system required better orchestration. Historically, while the team generated plenty of “at-bats,” the lack of process alignment meant that only about one-quarter of those opportunities converted into qualified deals. The goal was clear: turn isolated tactics into a unified, high-integrity engine.
The Strategy: Signal-Led Intelligence
Recognizing that 73% of the buyer’s journey is completed before a sales conversation ever occurs, the team redesigned its funnel to prioritize Signal Intelligence.
- AI-Driven Growth: The team capitalized on AI-referred traffic. While lower in volume, these leads convert at 6x the rate of traditional organic sources.
- Dense Signal Capture: Utilizing a stack including 6sense, Clay, and HubSpot, the team now identifies four critical behaviors: cluster webpage engagement, internal email forwarding, AI-referred traffic, and demo page views.
- The 2/3 – 1/3 Split: Marketing now orchestrates the top two-thirds of the journey, allowing Junior AEs to focus exclusively on the bottom third—executing 25 targeted, signal-led tasks daily.
Precision at Scale: The Results
The transition from volume-based outbound to signal-led inbound has fundamentally shifted the company’s trajectory. Even with the same reps working the pipeline, the “deal integrity” has reached new heights.
The “Magic” of Automation in Action
The power of this alignment was recently proven when a “lost” prospect from 2023 was re-engaged. Triggered by a 6sense indicator, the automated engine moved the prospect to a booked meeting in just three touches without a human lifting a finger. This prevented a high-value lead from being buried in a manual follow-up pile, proving that the right “recipe” can breathe life into old data.
From the very first session, the partnership of Matt, Keith, Mallory, and Abby was the catalyst for transformation; their willingness to challenge the status quo and move in lockstep with a “better way” of building pipeline made this level of integration possible. Supported by the expert supplemental sales management of Tim from our team, 360 Advanced has successfully transitioned from isolated tactics to a unified, high-velocity revenue engine
The New Standard for Portfolio Growth The success of the 360 Advanced model demonstrates the power of aligning advanced sales methodologies with a committed leadership team. By shifting focus toward Executive Influence and ensuring 100% of sales effort is directed by dense market signals, the organization has created a repeatable blueprint for sustainable, high-velocity growth. As a top-performing success story within the Bregal Sagemount portfolio, 360 Advanced has set a new benchmark for deal integrity and pipeline efficiency that is built to scale through 2026 and beyond.