Accelerating GTM with Measurable Sales Impact

A SaaS client partnered with us to break into the HR and Tax sectors with a lean team and a bold objective: build a scalable GTM engine rooted in strategy, not noise. By replacing high-volume tactics with a human-first, automation-enhanced outbound program, we booked 316 meetings, drove over 200 qualified opportunities, and generated $12M in pipeline. This precision-led approach led to transformative year-over-year gains: revenue increased by 174%, win rate jumped 61%, average deal value rose 13%, and sales cycle time dropped by 31%. With 63 wins and $5.5M in new pipeline logged by early 2025, the result is clear—a GTM system designed not just for growth, but for sustainable, compounding success.

Go-to-market (GTM) success isn’t always about being the loudest in the inbox. Sometimes, it’s about being the most human.

In the last 60 days, one of our clients booked 16 meetings with just a heartfelt campaign from the founders’ perspective! Best part? 81% of these meetings turned into qualified opportunities. This GTM play did not include a hard ask or a pitch. It starts with empathy and understanding of her target customers’ day-to-day.

Here’s how – and why – it works.

Ultimately, 33% of those replies turned into deals.

When Groq needed immediate support to optimize their marketing operations, AK Operations stepped in with unparalleled speed, precision, and expertise, delivering one of the most impactful sales enablement and operations partnerships.

In record time, we identified gaps, implemented sophisticated solutions, and automated processes that saved their sales team hours weekly. From qualifying backlogged prospects to enhancing lead segmentation and routing between tools like Clay, Salesforce, and HubSpot, our execution was bar none.

We’ve generated an average of 8 qualified deals per month for a lean team who made a 3.4x return on our partnership, showcasing the tangible value we’ve delivered through our partnership. Even better, this does not include the hard-to-quantify things like data excellence, campaign management, sales ops, and marketing enablement work we also provide to this client.

They experienced this impact because they fully adopted and trusted true omni-touch attribution. Gone are the days of “my account and your accounts”. This story challenges those who feel GTM is a singular channel or play.

We met a current client at The Big Exit – an annual portfolio event for Bregal Sagemount, a PE firm we often support. The Chief Revenue Officer met Amy at the event and wanted a partner to add major lift to their outbound and Hubspot motions without adding BDR headcount. He cared about speed to implement, expertise in the domain, and the ability to execute and measure these motions in his own Hubspot. Traditionally, an underinvested department of the business, he knew email marketing and prospecting were efficient channels he needed to level-up.

We’ve been proud to partner with this team ever since – driving measurable results and enhancing pipeline efficiency through a data-driven, scalable approach.

When this client decided to expand into the US market, they faced a common challenge: how to effectively generate leads and build their sales funnel. The company had to make a crucial decision – should they invest in hiring and training an internal BDR team, or partner with an external service provider?

This decision wasn’t taken lightly. A full month was spent evaluating various options, considering factors like cost, scalability, expertise, technology, and proven results. After a thorough process that included over 30 interviews with other partners/providers, AK Operations emerged as the clear choice. This is the story of their first 120 days.

This client booked a total of 172 new business meetings all year. 43% of those were generated by our Hubspot program with zero human intervention!

Once the prospect reaches a maturation stage in the GTM program, the meetings are booked after 6.5 GTM touches (typically 4 sales touches and 2.5 marketing engagements).

As their sudo-SDR team, it requires 2.5 follow-ups per meeting booked to qualify the account and coordinate the meeting time. These prospects are busy, high-level executives, so respectful, thoughtful, and diligent communication is key.