Are you struggling to produce demand-generation campaigns that create meaningful sales conversations? Having a hard time expanding and scaling efficiently? Need a new perspective to get back on track or go to the next level?
This interview between Steve MacDonald, host of Content Strategies, and Amy Kohl, Founder & CEO of AK Operations, covers 10 unbeatable GTM strategies to address the following questions:
- How to engage and transition cold prospects into interested sales conversations?
- How to nurture prospects with the right content that produces the greatest ROI?
- Five content themes that have been tested and proven to be the most successful.
- What content do most companies use that you want to stay away from one hundred percent?
- Is there a direct correlation between high-quality content and generating revenue?
- How much do you help support your client’s content efforts?
- How do you test content to increase conversions?
- How to transition cold email leads into “interested” email subscribers?
- What goes into the initial cold-email sequence, and what’s the desired outcome or goal?
- What is the third goal of the initial cold-prospecting emails?
Watch the full interview below 📹 ⬇️
About AK Operations
AK Operations is a RevOps and go-to-market firm that supports founder-led and lean sales teams with operational automation, demand generation, lead generation, and sales enablement programs. The rigor of our partnership has driven repeatable pipeline for hundreds of companies with fully adoptable sales processes and campaigns.