Want to know the jist of Amy’s sales calls? Check out the details behind our partnerships and onboarding structure with this simple Q and A blog!
Core Mission: Why do companies come to AK Operations?
Pipeline Development: Our GTM strategy effectively supplements and builds their pipeline, driving consistent and high-quality lead generation for their existing sales team. Our north star and KPIs are all centered around the qualified pipeline.
- Sales Efficiency: Scaling isn’t about headcount. Our program enables clients to maintain a significantly healthier bottom line. We utilize automation around a lean sales team to maximize sales relationships and eliminate their admin and prospecting duties.
- Fueling & Targeted Outreach: Our clients consistently identify and engage with the right Ideal Customer Profile (ICP). By leveraging GTM automation, we ensure precise targeting and sustainable outreach to the right audience.
- Infamous Culture: With a performance-based culture, we deliver legitimate measurable outcomes that drive growth and sustain organizations forever. As a boutique model, this all-women team serves founder-led and growth-mode sales organizations with intensity and an immense desire to win.
Contracts: What makes AK Operations an excellent partner?
- AK Operations partnerships are designed with an initial short 4-month commitment that converts to a month-to-month ongoing relationship. When qualified pipeline is the North Star for success, this partnership design is essential to build trust, move quickly and align on goals. This flexibility is important for companies to make an investment with us – although our client tenure is over 16 months right now - some clients plan to bring our role in-house eventually. We rely on clients to graduate so we can continue to help new companies. We do not have plans on getting much bigger than 16 women.
- Our expertise in GTM automation and tailored outbound strategies has earned AK Ops a proven track record with over 200+ clients globally. Our partnerships end with a 60-day offboarding progress where a client’s key FTE takes over and sustains the program long after we are gone.
Getting Started: What does it look like to rollout AK Operations?
- Typically interested clients meet one-on-one with Amy 3 times.
- First it’s the initial introductory call.
- Then you’d meet a second time to build out your TAM and ICPs in ZoomInfo – you’ll flip right into building out your initial outbound model with Month 1-4 pipeline expectations.
- Assuming the math-model supports the investment, your targets are in fact companies Amy knows we can land, and you’re both aligned with the ramp schedule; Amy will flip over our scope proposal for signature!
- Immediately after signature, we connect your domains so your senders can warm up while we wait for our official kickoff date.
- You’ll receive a New Client Questionnaire that will help us build the program immediately after kickoff. Now we’re off to the races with twice a week meetings until we launch – at that time we will go down to the weekly Rev Engine Meeting.
Time to Value: How long does it take to see an impact?
- Organized and cleansed prospecting database is achieved almost immediately. Clients really get excited when we structure their existing data in new ways they’ve never had before – like an ICP Performance Dashboard that illustrates the most impactful pipeline they’ve had to date and it compares to the focus/quantity at the top funnel. This particular dashboard drastically informs our initial strategy and earns our POCs confidence quickly.
- For founder-led organizations, campaigns launch fairly quickly – typically within the first 3-4 weeks and the first few meetings start to come in soon after.
- Growth-mode teams require more training and a slower configuration process. We still anticipate to launch by the second month together. Just like founder-led, the first few meetings should come in about the same time.
- Our goal is to hit stride in the 4th month together. Then we lock in the program and start dialing up to maximize its potential.
Client Role: What does the client need to contribute to make the partnership a success?
- We ask every client to commit to a weekly Rev Engine Meeting where we review conversion rates, campaign performance and outstanding action items – but most importantly, we ask for feedback on the pipeline we’ve generated to date so we’re making the appropriate pivots to maximize.
- We prefer to be in clients' slack environments for ease of daily communication and quick approvals. We also build notifications so there’s a live feed of momentum as we garner engagers, meetings booked and qualified deals.
- We ask for 48 hour approval times and at least 2 nurturing content assets a month.
ROI: Anticipated and Measurable Change
- Aside from the peace of mind, we arm our POCs with a ramp schedule for our engine. They will know exactly how we are pacing and how goals will grow each month. There are 4 months of ramp goals, then a steady recurring quarterly goal we set.
- Once our program is hitting stride, sales leaders have the consistency in their pipeline generation, the intel to make the right scaling decisions and a wingwoman that can execute, create, pivot and report behind them at all times.
- Year to date, our meeting scheduled for qualified pipeline conversion is 71%. Meaning 71% of all the meetings we generate with our program convert into qualified opportunities with legs. To anticipate this impact for you, consider your win rate from there. It is essential to tackle the nuances and create consistency at the top of the funnel so you can unlock the true potential of our sales organization.
Book a meeting with Amy today and see if AK Operations is the right partner for your company!