The National Lacrosse League contracted AK Operations to manage its migration from SalesForce to Hubspot. With massive amounts of data and little organization or value driving campaigns, AK Operations took the reigns and reinvented the CRM database and consumer experience. They managed the technical migration from one platform to another and also built out a compelling, and revenue generating workflow for each target audience. The accountability to launch was extremely high and the account management leading up to and during that moment has been beyond stellar. Shelby is extremely diligent, precise, and communicative. She always reached out and provided updates and information that we needed at every step of our project. She went above and beyond, is a true problem solver, and probably over delivered.
Vice President of Marketing, The National Lacrosse League